Mobile: All-In-One App or Multi Apps?

I have heard and seen clients wanting to include just everything, say product catalogue, events registrations, etc., from their website onto a mobile app. Each of the features itself are with complicated logics and workflows.

Question we should be asking now is whether to bundle all features into one single app or to split them into multi apps so each serve its own purpose. Mobile users are very much different from desktop users.To deliver the best mobile app experience, we need to make sure mobile users can complete a single mission easily and quickly.

TheNextWeb has an article, Forget ‘unbundling': Why your multi-app strategy should start from day one, recommending the multi apps approach for mobile strategy.