Sunday, October 06, 2013

What is "Exit Rate" and "Bounce Rate"?

Exit rate

The number of times a visitor leaves your domain from a page, divided by that page’s total views. Generally expressed as a percentage.

Bounce rate

The number of times a visitor enters a domain on a page but leaves before viewing any other page in the domain, divided by the total number of views of that page. Also generally expressed as a percentage.

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