eBay is one of the biggest buyers of keyword ads on Google's leading pay-per-click advertising system, AdWords, using them to promote its online auctions. It canceled all Google ads 10 days ago in protest over the Web search company's bid to woo eBay customers to a rival payment system.
Hani Durzy, a spokesman for San Jose, California-based eBay, said his company later Friday would begin advertising on Google, but at reduced levels than previously. EBay had been buying tens of millions of keyword ads on Google each year.
Saturday, June 23, 2007
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