Saturday, January 14, 2012

Google top U.S. search engines ranking, Bing overtook Yahoo!

Latest comScore report shows Google still led the U.S. explicit core search market in December with 65.9 percent market share (up 0.5 percentage points), followed by Microsoft Sites with 15.1 percent (up 0.1 percentage points) and Yahoo! Sites with 14.5 percent. Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent. Yes, Microsoft is now second, overtaking Yahoo! along the way.

comScore Explicit Core Search Share Report (December 2011 vs. November 2011)

Core Search EntityExplicit Core Search Share (%)
 Nov-11Dec-11Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 65.4% 65.9% 0.5
Microsoft Sites 15.0% 15.1% 0.1
Yahoo! Sites 15.1% 14.5% -0.6
AOL Network 2.9% 2.9% 0.0
AOL, Inc. 1.6% 1.6% 0.0

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