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How does eCPM (Effective Cost Per Thousand Impressions) work?

The Google Adsense made a blog post with a video to help us understand the concept behind eCPM (Effective Cost Per Thousand Impressions).

Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site.

The video created by the Adsense team comes in 2 parts. In the first part of the series, AdSense optimization specialist, Matthew Carpenter Arevalo, will introduce you to the basics of how eCPM is calculated and explain how to analyze the causes behind any changes in your eCPM.


Part 2 of the video series will be made available soon.

Understanding your eCPM (effective cost per thousand impressions): Part 1 of 2 [via]

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