Saturday, February 05, 2011

IKEA stores are designed like a MAZE

IKEA stores are designed like a MAZE in order to prevent customers from leaving! Why?

IKEA stores are designed like a MAZE
According to Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, Ikea's strategy is similar to that of out-of-town retail parks - keep customers inside for as long as they can.

Why shoppers find it so hard to escape from Ikea: Flatpack furniture stores are 'designed just like a maze' [via]

No comments:

Post a Comment

Do provide your constructive comment. I appreciate that.