Skip to main content

The do's and dont's to increase cost per click

Some of the do's and dont's to increase cost per click (CPC) published by Google Adsense. Do follow these guidelines :)

DOs:

  • Enable all of your ad units to show both text and image/rich media ads. By increasing the number of advertisers competing for your ad units, the ad auction will make sure that the highest paying ad will be shown. Learn more from one of our publishers who made this change, and edit all your units in bulk with the new AdSense interface.
  • Keep your filter list small so you don’t lower your revenue potential by blocking the highest-paying ads. Watch this video to better understand the ad auction and how to enable the most competition for your ad space.
  • Increase the number of ads competing for your site by setting up your custom channels for placement targeting. Read this post for more details and instructions on how to set these up.
  • The top-paying ads will be shown in the ad unit that appears first in your HTML code. To take advantage of this, you will need to understand which of your ad units has the highest clickthrough rate (CTR) by using custom channels. Then, you can easily change the code of your website to make sure that your top performing unit is the one with the highest-bidding ads.

DON’Ts:

  • Some publishers believe that by writing about high paying keywords they will be able to improve the earnings on their site. This is not a practice that we encourage. In fact, we always recommend to write about subjects that you know well and that you are passionate about so you can continue to create the compelling, original content that attracts visitors to your site.
  • Don't use scraped content. It’s a violation of our policies.
  • Don’t create multiple accounts. Publishers are not permitted to maintain multiple AdSense accounts under the same payee name, and having the ad code of different accounts on the same website will not affect your CPC in any way.
  • Finally, don’t try to manipulate the standard behavior, targeting, or delivery of ads in any way that is not explicitly permitted by Google. In case you have any doubt, read the AdSense program policies.

The do's and dont's to increase cost per click [via]

Popular Posts

How to stop FortiClient from starting automatically?

Installed FortiClient recently but the challenge in disabling the application/service from running automatically on every start-up annoyed me. Attempt to stop 'FortiClient Service Scheduler' only return 'Parameter is incorrect' error message.

An article on Technet help solve my trouble. To stop FortiClient from starting automatically, try the following:
Shut down FortiClient from the system tray.
Run net stop fortishield on command prompt.
Run msconfig.
On msconfig, switch to the Services tab. Clear the FortiClient Service Scheduler check box and click Apply.Run services.msc on command prompt to open up show all available services.Look for FortiClient Service Scheduler. Switch Startup type to Manual.Restart your computer. FortiClient should not be running automatically the next time round. Hope it helps.

Ho Ching named 5th most powerful and is mistaken as first lady by Forbes

Forbes named Singapore Prime Minister wife and CEO of Temasek Holdings, Ho Ching, as the 5th most powerful woman in the world. Ho Ching is mistaken as Singapore's first lady! OMG!

I wonder how can Forbes makes such a blunder. For a complete list, refer to here.

Speech by Mr Inderjit Singh on Population White Paper

People's Action Party MP, Mr Inderjit Singh, debated on the Population White Paper and put up his point across that he is against his own party's 6.9m projected population. I applaud his courage to stand up against the party whip and for his fellow Singaporeans.

His key points are;

Slow down immigration and focus on resolving all issue related to the past population boom.We can live with a slightly slower growth (not zero or slow growth) and hence moderate dependence on foreigners.Use the Dubai model to complement our local workforce with foreign workforce, but don’t grant them PRs – ie a transient workforce.Abandon the 6.9m figure by 2030, this will be another rapid growth which we cannot handle.Solve Singaporeans problems first and also don’t give PRs same privileges as citizens.
As published on Mr Inderjit Singh's Facebook status, the full speech made in the parliament is as below:

Speech by Mr Inderjit Singh, MP for Ang Mo Kio GRC
On the White Paper on Population


Madam S…