Sunday, March 13, 2011

Mediacorp ChannelNewsAsia (CNA) apologized for insensitive email on Japan earthquake

Following uproar and displeasure among the Singapore citizens after ChannelNewsAsia (CNA) leaked email on Japan earthquake, MediaCorp has issued an apology.

The statement by MediaCorp:
Netizens have criticized an electronic direct mail (edm) sent by MediaCorp Marketing Communications canvassing for advertisements on Channel NewsAsia, shortly after the earthquake and tsunami hit Japan yesterday.

In a statement, Mr Edwin Koh, Senior Vice-President, Marketing & Sales Planning, MediaCorp clarified that the edm was sent to a targeted group of clients and agencies that had interest in being part of "breaking news" coverage.

Added Mr Koh, "We apologize unreservedly if we had been seen to be insensitive to the gravity of the situation. The staff concerned has been counseled to be more circumspect; we hope the public will be forgiving and we can focus our attention and efforts on the affected victims of this most unfortunate tragedy."

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