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Sunday, March 06, 2011

U.S. smartphone market share and battle of demographics

The battle for smartphone market share isn't just a battle for market share. It's a battle of demographics and the opportunity to build a loyal customer base for the future. Android appears to be pulling ahead in this contest in the U.S. This is according to a research report by Nielsen.

When it comes to consumer marketshare by operating system, Android (29%) leads the race with rivals Apple iOS (27%) and RIM Blackberry (27%) close behind.

When it comes to capturing the young demographics group of age 18 to 34, Android (14%) leads too, followed by Apple iOS (12%) and RIM Blackberry (11%).

Who is Winning the U.S. Smartphone Battle? [via]

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