Sunday, July 31, 2011

Gmail Email Intervention - Getting your friends to move to Gmail

Google Gmail has staged a marketing campaign on its Gmail - Email Intervention, trying to move users from other platforms e.g. Microsoft Hotmail and Yahoo! Mail to Google Gmail.

Email Intervention provides 3 email templates that can be used as the email body for the intervention email blaster.

1. Straightforward: I'm here to help

I’m writing this note in order to help you. I know you’re still comfortable with your old email program, but I’d like to invite you to try Gmail -- I’m pretty sure you’ll like it better. Gmail has world-renowned spam protection and innovative features that help you filter your mail, get to important messages more quickly, and search your entire mail history in seconds. You can even do cool stuff like video chat or call phones directly from your inbox.

All you have to do is have the courage to make the change, and I’m here to help. Are you ready?

2. Concerned: I'm worried about you

I’ve been your friend for a long time, so please know that when I say this, I am saying it from the heart.

I’m worried about you. Year after year goes by and you’re still using that outdated email program. I can’t sit idly by and watch how this is affecting you and those around you, so I’m staging an email intervention and I’m committed to helping you make the switch to Gmail.

Think about it: is there any good reason not to enjoy superior spam protection, instant search, nested conversations and cool stuff like video chat or the ability to call phones directly from your inbox?

So I say to you, bluntly but lovingly: I realize change can be scary, but it’s time to switch to Gmail. Do it for me, do it for everyone else in your life, but most importantly, do it for yourself.

I believe in you.

3. Outraged: You're embarrassing me

If you had something stuck between your teeth or tissue paper stuck to your shoe, you’d want me to tell you, right? Well, today I have to speak candidly to you about something even more embarrassing: your email address.

Yeah, I said it. It’s time to give up that email service you got when you first discovered the Internet and make the switch to Gmail.

I mean, think about it. Everyone else has tons of storage, instant search, nested conversations, even cool tools like video chat and the ability to call phones directly from your inbox.

Everyone but you, that is.

Seriously. I’m sorry its come to this, but you’ve left me no choice but to stage an intervention. Trust me, I’m doing you a favor. You don’t really want to be the only one who just doesn’t get it, do you?

No. You don’t. You really don’t. Time to suck it up and switch to Gmail.


Staging an intervention is simple:
  1. Visit emailintervention.com
  2. Sign in and automatically identify who from your contacts has yet to make the switch, or just enter a friend’s email address manually
  3. Choose from one of three intervention message templates (“straightforward”, “concerned” or “ embarrassed”), and add your own intervention video if you’d like
  4. Send a customized email and follow up as needed

Start your Email Intervention now!

» Save your friends from outdated email—help them switch to Gmail | Official Gmail Blog

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