Microsoft created a character called the "Gmail Man", acting as a postman who reads people's mails and does not care about privacy in a purpose to coming out with targeted ads. This is an attempt to convince businesses to choose Office 365 instead of Google Apps. Google moving in on its rival's turf as it picks up enterprise email business with Gmail at the expense of Microsoft Exchange must have got the Redmond crew "hot".
This video could be a response to Gmail's Email Intervention campaign.
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