Friday, January 14, 2011

Android Trumps Apple on Mobile Ad Network

According to mobile advertising company Millennial Media, Google Android is growing strength in mobile advertisement, surpassing Apple's iOS to emerge the top operating system on Millennial's mobile ad network.

Android nabbed 46 percent of the impression share for December, compared to Apple's 32 percent. That's an eight percent month-to-month increase for Android and a 12 percent decrease for Apple. BlackBerry maker RIM fell into third place with 16 percent of the impression share, down three percent from November.

Early this year, report by comScore revealed Google Android leapfrogged Apple iOS in U.S. mobile OS market share to become the number two operating system in the U.S since November 2010 for the first time. A different report from the Nielsen Company revealed that Google Android operating system leads sales against Apple's iOS and RIM BlackBerry since July 2010.

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