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Tuesday, January 01, 2008

Carrefour Logo and Its Meaning

Carrefour is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.

Carrefour Logo

Ever wondered what's the meaning behind Carrefour's logo?

Carrefour logo with its blue, red and white colors has a very significant meaning behind it: it’s a continuous commitment to their customers. The logo was created in 1966, coming from C of Carrefour and an arrow on both sides, representing customers coming form all directions and meeting at Carrefour. Carrefour in Chinese (家乐富), with its meaning of “Every Happy family”, reflects the core values of Carrefour.

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